This customer interview features HMM, a key player in the global shipping industry. By implementing SeaVantage's SVMP solution, HMM has enhanced real-time information delivery and operational efficiency. Below, we outline the challenges HMM faced before adopting SeaVantage’s solution and the outcomes they achieved.

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HMM’s Challenges

✔️ Delays in processing real-time data
✔️ Inefficiencies in data exchange between various shipping lines and terminals
✔️ Reduced operational efficiency due to manual tasks

Results After Implementing SVMP

✔️ Real-time data updates within 30 minutes
✔️ Resolved data accuracy issues and inefficiencies
✔️ Maintained compatibility between multiple systems

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Q. Please introduce HMM and your role within the company.

HMM is a key player in the global shipping industry, specializing in container shipping, cargo transport, and logistics services. The company operates on major trade routes worldwide and boasts a strong presence in global markets, including Asia, Europe, and North America.

With an extensive network covering 94 ports and 256 terminals, HMM provides reliable services to its customers. HMM ensures efficient and competitive services through continuous vessel modernization and digital innovation. Additionally, as the company expands its global logistics network, it enhances customer satisfaction by delivering accurate, data-driven information. (Young-hwa Lee, Senior Manager)

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Jong-seok Kim, Senior Manager: Hello, I am Jong-seok Kim, Senior Manager of the Operations Management Team at HMM. I am responsible for fuel savings, compliance with environmental regulations, and the development of operational systems.
Young-hwa Lee, Senior Manager: I am Young-hwa Lee, Senior Manager of IT Operations Team 2 in the Information Technology Department at HMM. I am responsible for introducing external operational solutions and providing support for system development.
Ho-jae Lee, Manager: I am Ho-jae Lee, Manager of the Planning Team within the Operations Management Department at HMM. After implementing the SeaVantage solution, I led the project to automate the entry of vessel arrivals and departures.

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Q. What was the reason for adopting the SeaVantage SVMP solution, and what were the main objectives?

At HMM, during vessel voyages, data was collected through agents or received via emails from terminal operators, and the required data was manually entered. This process resulted in delays of at least one or two days before somebody could enter the data into the system. Moreover, ensuring data quality and accuracy for a fleet of over 1,000 vessels was an ongoing challenge.

To adapt to the rapidly changing global market and provide accurate, real-time information to customers, we decided to implement the SeaVantage SVMP solution. The main objective of adopting SVMP was to quickly provide critical data—such as vessel departure (ATD), arrival (ATA), and berth times (ATB)—enabling both the operations team and customers to make timely decisions. (Young-hwa Lee, Senior Manager)

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Q. What led you to choose the SeaVantage SVMP API solution, and how does it stand out compared to other solutions?

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After evaluating various data solutions, HMM chose SeaVantage's SVMP API solution for its exceptional performance in real-time data processing and accuracy. Notably, SeaVantage's solution, which leverages AIS data, was designed with a deep understanding of the complexities of the shipping industry, providing a clear advantage. (Ho-Jae Lee, Manager)

While many data-driven solutions are available, SeaVantage provided a service that directly enhanced operational efficiency from a shipping company's perspective. Additionally, with a 99.8% accuracy rate in processing vessel operation data, the solution improved outcomes in critical operational areas, such as fuel savings and berth optimization. Due to these distinctive features, SVMP was the ideal solution to meet HMM’s needs. (Young-Hwa Lee, Senior Manager)

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Q. How has the operational environment at HMM evolved after adopting SeaVantage?

1. Enhanced Decision-Making Speed with Real-Time Data Updates

After implementing the SeaVantage solution, key data—such as the Actual Time of Departure (ATD), Actual Time of Arrival (ATA), and Actual Time of Berthing (ATB)—are now updated within 30 minutes, providing the operations team and customers with reliable, real-time information. The minimized data transmission delays have enhanced HMM’s real-time response capabilities, leading to improved operational efficiency. (Ho-Jae Lee, Manager)

2. Increased Operational Efficiency and Cost Savings through Data Automation

With the SVMP API service integration, previously manual data management tasks have been automated, significantly reducing the development and maintenance costs of systems. Automation has resolved data compatibility issues and manual validation tasks between multiple shipping lines and terminals, improving operational efficiency and optimizing resource utilization. As a result, accuracy and real-time processing ability were enhanced, and cost-saving effects were also achieved. (Jong-Seok Kim, Senior Manager)

3. Faster Response to Customer Requests and Improved Service Quality

The SeaVantage offer solution in three tracks: Port Insight, Cargo Insight, and Ship Insight. HMM uses Ship Insight to perform real-time vessel tracking through AIS data. By providing real-time data, the operations team could make faster, more accurate decisions based on data. With the improved reliability of the data, the quality of service provided to customers was enhanced, leading to increased customer satisfaction. (Young-Hwa Lee, Senior Manager)

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Want to learn how SeaVantage's Ship Insight has enhanced HMM's operational efficiency? 👇
🔗Discover SeaVantage Ship Insight

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Q. What advice would you give shipping companies considering adopting SeaVantage solutions?

API-based solutions like SVMP are powerful tools for enhancing operational efficiency and customer satisfaction by providing high accuracy and real-time data processing. They integrate easily with various systems and offer significant cost savings in development and operations, making them highly effective in practical, real-world applications.

SVMP is an ideal choice for shipping companies operating in global logistics networks. It supports faster decision-making, enhances competitiveness, and can be customized to meet each organization's specific needs. (Jong-Seok Kim, Senior Manager)

HMM has taken the lead in digital transformation with the SeaVantage SVMP solution, paving the way for developing a smart logistics system. With SeaVantage's Cargo, Ship, and Port Insights, supply chain stakeholders can receive timely, reliable, and crucial information for decision-making. Mitigate and respond to unexpected delays or interruptions in maritime transport before they occur.

⚓️ Learn more about SeaVantage: https://www.seavantage.com/
💌 Email: sales@seavantage.com
📞 Tel: +82-2-5444-7302