How has KOTRA innovated global logistics information for export businesses?

In today’s environment, where global supply chain instability has become a constant challenge, the ability to access logistics information quickly and accurately plays a pivotal role in determining the competitiveness of businesses. To address this challenge, KOTRA has partnered with SeaVantage, driving significant changes that directly benefit export SMEs. 

In this customer success story, Won-chan Cho, Project Manager at KOTRA's Digital Platform Operations Center, discusses the reasons behind the adoption of SeaVantage, its practical applications, and the measurable results achieved.

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👤Please introduce KOTRA and your role within the company.

I am Won-chan Cho, Project Manager at KOTRA's Digital Platform Operations Center. KOTRA supports the international expansion and exports of South Korean SMEs through 128 trade offices in 80 countries around the world.

Our team is responsible for planning and operating digital platforms, including the big data platform "TriBIG" and the integrated overseas information platform "Haedeurim."

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🚢 What prompted the adoption of the SeaVantage SVMP solution?

With the growing global trend of protectionism, supply chain challenges have become increasingly frequent. As a result, our customers—export SMEs—have encountered significant issues, such as logistics delays and difficulties in tracking vessel locations. 

While we provided various international expansion insights through the "Haedeurim" platform, the real-time logistics information that our customers most needed was difficult to secure. There were few providers of high-quality logistics data, and among them, SeaVantage's information services stood out due to their accuracy and timeliness.

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🔍 What approaches are you using to leverage SeaVantage data?

Through API integration with SeaVantage, we can access real-time AIS vessel location data, port congestion information, and historical logistics data, including weather patterns, vessel histories, and delay trends. This data is processed and displayed on our platform through a customized dashboard tailored to our customers' needs. 

By integrating SeaVantage's data with KOTRA's existing resources, we have streamlined the process, allowing businesses to conveniently access all their logistics information in one centralized platform. One feature that has gained significant praise from our customers is the Predicted Time of Arrival (PTA) prediction, which has been highly regarded for its accuracy.

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💬What has been the Impact of adopting the SeaVantage solution for the Team?

In recent times, quick access to information has become essential due to the ongoing challenges in the global supply chain. Many export businesses have shared that leveraging the integrated "KOTRA + SeaVantage" data has greatly supported their logistics strategy development. The tangible benefits include real-time vessel route tracking, strategies for avoiding port congestion, and improved accuracy in forecasting logistics costs.

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🤝 What aspects of the implementation process left a strong impression?

Above all, we were particularly impressed by the professionalism and expertise of the SeaVantage team. Not only was the technical API integration executed seamlessly, but both the technical and business teams collaborated effectively during the planning phase to ensure the data was tailored to meet our specific requirements.

As a public institution with strict security and data integration standards, we were delighted with how the SeaVantage team addressed these challenges reliably and with stability.

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📈 What changes have been observed since the implementation of SeaVantage?

Previously, when supply chain issues occurred, customers found it difficult even to assess the situation. Now, they can track vessel locations and port conditions in real time, enabling them to develop response strategies based on data. 

As a result, the trust and satisfaction with KOTRA's logistics information service have significantly increased. Furthermore, platform usage and feedback metrics have notably improved since the implementation.

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💡 Finally, how would you describe SeaVantage in one word?

"Win-win" is the most appropriate description. A business model that benefits only one party cannot be sustainable. KOTRA and SeaVantage have been collaborating and creating mutual value, and I believe we will continue to generate synergies in various ways going forward.

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✅ Recommendation

SeaVantage stands out as a reliable partner for businesses where logistics information is critical, offering a combination of accuracy, speed, and scalability. We encourage you to explore the potential for collaboration.

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🌍As KOTRA has done, your business can also operate more efficiently and intelligently with SeaVantage.

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With SeaVantage's real-time tracking feature, users can monitor vessel locations, speeds, and estimated arrival times seamlessly. This functionality enables immediate responses to unforeseen events, such as adverse weather conditions. Furthermore, the Predicted Time of Arrival (PTA) feature helps identify potential delays early by factoring in various transportation variables, improving customer communication and optimizing logistics operations.

► Cargo Insight – Unlocks global supply chain optimization and logistics route planning.
► Ship Insight – Provides real-time vessel tracking and enhances route management efficiency.
► Port Insight – Optimizes port operations and streamlines logistics flow.

Ready to boost your competitive advantage with global supply chain optimization? 
Experience SeaVantage solutions today!

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For inquiries: sales@seavantage.com